Creating a Personal Brand: Easily Pivot in your Career Down the Road
Don’t create content only about what you do. Create content about WHO YOU ARE.
Author: Katie Palmer
Katie has two years experience in content marketing. She specializes in marketing strategy and content creation for both B2C and B2B brands.
My Top Tips for Freelance Writers
It’s been officially one year since I’ve began freelancing. I wanted to share my top tips for freelance writers. Hopefully this blog post acts as the helpful friend I wish I had when I began freelancing.
Why is Thought Leadership Content Important?
38% of senior executives were turned off by thought leadership content because it was difficult or boring to read. Since thought leadership content is so essential to developing your brand, you need to invest in a great writer.
Service pages
Service pages are a great way to shine a light on your business’ best qualities. I can help by writing your service pages in your brand’s tone and voice.
Monthly messaging plans
Your marketing messaging plan is your roadmap to success. Let me lead the way.
Thought leadership
I know you have amazing ideas that would benefit others—you just don’t have the time to write them. Let’s work together so you can share your ideas through thought leadership.
Email content creation
I’m on a mission to empower business owners like you get more customers, leads and clients—without having to work longer hours. I do this by planning and creating your email campaigns, uploading them into the software, and automating the schedule.
Entrepreneurship & Spirituality: Using Manifestation to Level up your Business
Of course, your entrepreneurial game plan is essential. Knowing how to get started is essential. But so is a mindset shift.
Blog Authors & SEO: How to Navigate Ghostwriting
When you’re creating content, you want people to find it. But what’s the blog author have to do with SEO? And how should businesses navigate ghost writing?
5 Tools to Streamline Marketing Efforts
To help you avoid feeling overwhelmed, we’ve created this blog to share 5 tools to help you improve your ability to manage your workload. Marketing is hard, so let’s make it easier.
How the Best Marketing Designs are Made
What’s the difference between an average marketing design, and a brilliant one? A good designer will tell you: It’s their ability to think like the audience.
A Marketing Guide to Hiring Freelance Writers
It’s smart to consider freelance writers to not only handle the writing, editing, and proofreading, but also to get content creation off your plate entirely—so you have time to focus on the other aspects of your business.
8 Traits to Look for When Hiring a Content Marketer
A bad hire can cost a large amount of money and set the company back by quite a bit. With this guide, you will know what to look for when hiring someone to do the job.
5 Habits of Highly Effective Writers
If you want to become a better writer, then you need to develop habits that will help you achieve your goals. This list of habits will help you create a writing routine that ensures you’re taking your writing career to the next level.
Social Media: How to Implement Creative B2B Marketing Ideas
Everyone (who is involved in social media anyway) gets stuck with a creative block now and then. This blog post is designed to give you great ideas for B2B marketing on social media.
Struggling to Develop Your Marketing Personality? Here’s What To Do
For marketers, having a company voice and tone is critical. Prospective customers to see what type of people you are as an organization.
Why Empathy is the Backbone of Marketing
Marketing isn’t easy. It’s a balance of speaking to the right people at the right time, and doing so in a way that captivates and connects.
How to Market your Freelance Writing or Content Marketing Business
The reason most freelancers struggle to market themselves is because most freelancers aren’t thinking about themselves as a brand.
Your Ultimate Guide: B2B Marketing on LinkedIn
LinkedIn is a great tool to leverage for B2B marketers. Read this blog post to learn how to market effectively on the platform.
Freelance Writing: How it Expanded my Entrepreneurial Mindset
After freelance writing for a few weeks, I understand why so many others have quit their jobs.
What’s the Difference Between Content Writing and Copywriting?
Content writing builds brands, copywriting sells. Read to learn more about the difference!
Bare Necessities
Next time you see a bee, think of all the times they filled your belly with food. Think of what life would be like without them—think of how lifeless this place would be.
5 Reasons to Major in Environmental Studies
Throughout this post, I will be explaining an environmental major to you, while at the same telling you why you should major in it.
Is Anthropocentrism or Ecocentrism Better for the Environment?
Research has proved that anthropocentrism promotes pro-environmental behaviors just as effectively as ecocentrism.
Public Speaking & Presentations: A Quick Crash Course
What if I told you: there’s a really easy formula to giving presentations. You can use the same formula for any presentation you give. Read to find out more!
Taking Care of Succulents
Let’s get one thing straight first: you do need to take care of your succulents. If you follow my instructions, your succulents will not only live, but they will constantly thrive with new growth. Sunlight The photo above was taken on a warm, sunny day on my porch in Dallas, TX. I mention my location … Continue reading Taking Care of Succulents
Essay Outlines Made Easy: How to Write Them
If you spend a lot of time on your outlines, you don’t have to spend as much time on your essays later. Here’s how to write the perfect outline.
Climate Anxiety to Climate Denial
Maybe one day I will be mentally strong enough to go for that law degree, or to make a difference in some other way. Maybe one day I’ll be able to at least write one decent poem about it.
How to Construct the Perfect Thesis Statement
Thesis statements are daunting, but they’re the backbone of your essay. Here’s how to write the perfect thesis statement.
Introductions and Conclusions: They’re just Triangles
Today, we’re talking about my favorite paragraphs—the most important, the ones that will make or break your paper—the introduction and conclusion.
Black Mirror and Posthumanism: What is Humanity?
Through its portrayal of posthumanism, Black Mirror encourages viewers to rethink the way we perceive humanity and the world around us.
Biofuels: The Myth of Carbon Neutrality
We deal with myths on a daily basis, but this myth has got to be the worst: that biofuels are carbon neutral. It’s detrimental to the world if educated environmentalists believe this myth and argue in the favor of biofuels in debates of how we should transition to being a carbon neutral society. I won’t … Continue reading Biofuels: The Myth of Carbon Neutrality
Solar Envy
“Solar Envy” is a poem inspired by eclipse glasses.
Ecocentric and Anthropocentric Environmentalism: Atwood’s Critique of Specialization
Atwood is essentially critiquing specialization, even within the realm of environmental studies.
Music & Climate Change
“The Coral Suite” is an evocative sequence of Irish tunes that mirrors the life cycles and natural processes that occur within coral reef ecosystems.
Planting the Seeds of Connection Across Generations
Along with fostering a respect for the materials and resources in the ceramics studio, students are learning about the overlap of art and environmentalism.
Medical Philanthropy: A St. Lawrence Alumnus
“St. Lawrence has been good to me,” Higgins says. “It’s an experience I wouldn’t change for the world.”
Descriptive Bibliography: Canoes in the Adirondacks
Reading this bibliography, you are the paddler. You can only get so far, you can only see so much. If you want to be the loon, you’ll have to read, or better yet see, the books in person.
Thoreau’s Political Activism: The Construction of Unconventional Masculinity
Thoreau constructs this new ideal of masculinity in order to aid society in abolishing slavery, but his texts reflect and perpetuate the racial biases that were held by society during his time.
Katherine A. Palmer 