Category: Marketing
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Why is Thought Leadership Content Important?
38% of senior executives were turned off by thought leadership content because it was difficult or boring to read. Since thought leadership content is so essential to developing your brand, you need to invest in a great writer.
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5 Tools to Streamline Marketing Efforts
To help you avoid feeling overwhelmed, we’ve created this blog to share 5 tools to help you improve your ability to manage your workload. Marketing is hard, so let’s make it easier.
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How the Best Marketing Designs are Made
What’s the difference between an average marketing design, and a brilliant one? A good designer will tell you: It’s their ability to think like the audience.
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A Marketing Guide to Hiring Freelance Writers
It’s smart to consider freelance writers to not only handle the writing, editing, and proofreading, but also to get content creation off your plate entirely—so you have time to focus on the other aspects of your business.
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8 Traits to Look for When Hiring a Content Marketer
A bad hire can cost a large amount of money and set the company back by quite a bit. With this guide, you will know what to look for when hiring someone to do the job.
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Social Media: How to Implement Creative B2B Marketing Ideas
Everyone (who is involved in social media anyway) gets stuck with a creative block now and then. This blog post is designed to give you great ideas for B2B marketing on social media.
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Struggling to Develop Your Marketing Personality? Here’s What To Do
Your company’s voice is the personality behind your communications, like a friend you can always rely on. It’s what makes you sound like you.
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Why Empathy is the Backbone of Marketing
Marketing isn’t easy. It’s a balance of speaking to the right people at the right time, and doing so in a way that captivates and connects.
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Your Ultimate Guide: B2B Marketing on LinkedIn
LinkedIn is a great tool to leverage for B2B marketers. Read this blog post to learn how to market effectively on the platform.
Katherine A. Palmer 