Overview

My unique skillset spans from strategy to copy to design. Having experience with every part of the creative process, I effectively lead a team of animators, designers, and copywriters to complete 300+ social media deliverables per month at Butler/Till.

Specializing in copy, I am especially skilled at branding, matching the verbal identity of each client, and creating short-form and long-form content. I also lead the social media designs for our main offering at Butler/Till and contribute to other digital design deliverables as well.

My niche is in red-taped industries, such as B2B SaaS, insurance, HR, healthcare, and tech.

Branding

• Skilled at crafting brand verbal identity and messaging guidelines to lead other copywriters
• Recently created the verbal identity for a new B2B SaaS brand
• Design branding, mood boards, and design templates

Social media

• At Butler/Till — Leading a team of copywriters, designers, and animators to create social media deliverables
• Teaching colleagues how to jump in on the social media campaign creation process
• Reviewing social media copy and graphics to ensure quality
• Created monthly organic strategies, wrote the content, and designed the graphics and videos for LearnYour Benefits (2022)
• Planned and created social media posts for other companies like Mezmira (B2C) and Ōmcare (B2B and B2C) (2022)

Copywriting

• Confident writer specializing in copy that inspires your reader to take action
• Experience writing ads, websites, social media, emails, postcards, one-pagers, landing pages, and other marketing deliverables
• Skilled at matching brand voice

Long-form blogs

• Long-form blog writer with a journalistic approach to create thought leadership
• Knowledge of proper blog structure and SEO best practices
• Statement Day: What it is and why it matters
• Earth Day — queen of sharing random facts about the planet, shoutout to my environmental major
• Super Bowl ad critique — not the biggest fan of football, but I do love creative critiques

Design

• Manage and review design deliverables for social media campaigns at Butler/Till
• Created digital ads, one-pagers, postcards, landing page banners, sales collateral, social media, and email graphics
• 4 years of experience in Canva
• 1 year of experience in Figma
• Less than 1 year experience in Photoshop

Email campaigns

• Strategized, wrote, designed, and built emails and newsletters for LearnYour Benefits, achieving as high as a 33% engagement rate
• Experience using MailChimp and My Emma (and other email marketing software I honestly can’t remember the name of)

Creative project management

• Secretly a Type A person — incredibly organized
• Skilled in Wrike with experience building blueprints and managing projects that impact researchers, copywriters, designers, animators, reviewers, and campaign launchers
• Light experience using Asana, Monday, and Trello

Competitor analysis

• Let’s look at what competitors are doing and do it better
• Skilled in critical analysis

Contact me