Copywriter, designer, and marketing strategist

When I was a kid, I always wanted to be a novelist. In college when I was majoring in English, I still thought maybe one day, I’d be an author. And who knows, maybe one day, I will be.

But for now, I’m a marketing specialist who loves writing copy that’s easy to read — especially in complicated industries, like B2B SaaS. Big fan of the Oxford comma and I love bringing conversational tones into red-taped industries.

Early in the beginning of my career, I fell in love with graphic design too. Sometimes, I feel like designing helps me craft my words more carefully. The combination of copy and design intrigues me — I love how they work together, like two colleagues, side-by-side.

If marketing were a recipe, then a sprinkle of strategy is what keeps us grounded.

How I got here

College

• Graduated with a degree in English and environmental studies at St. Lawrence University
• Participated in the International English Honor Society
• Worked as a tutor at the writing center helping my peers with essays, speeches, and design
• Was a Communications Intern writing for campus publications
• Won the Tanner Fellow award to stay on campus over the summer to create a descriptive bibliography for the Owen D. Young Library
• Got a lot of writing published throughout college and afterwards, from literature and film critique to creative nonfiction to poetry

Professional experience

• Became a Content Writer at Smart Training, where I found my love for B2B SaaS marketing communications
• Worked as a Marketing & Communications Coordinator at Craig Ranch Fitness + Spa, where I led the social media marketing process and learned more about design — from social media to print
• Was a freelance Marketing Coordinator for a couple years, touching every part of the marketing process including branding and verbal identity, social media strategy, design, and long-form blogs
• Specialized in B2B SaaS and red-taped industries, including insurance, HR, healthcare, and finances

Currently

• I am a Creative Specialist at Butler/Till with a love for telling creative brand stories with copy and design
• Skilled at scaling creative processes, finding efficiencies, and reducing workloads
• Recently spearheaded the verbal identity and messaging guidelines for a new B2B SaaS brand
• Participating in the Engagement Committee and the B Corp environmental subcommittee

Trusted by

• Currently employed at Butler/Till, working on internal marketing and external clients
• Past freelance clients include LearnYour Benefits, Covid Clinic, Õmcare, Bunkhouse Creative, 360 Financial, Mezmira, Content Conquered, among others

Skills

Hard skills

• Design: Figma, Canva, PowerPoint, intermediate PhotoShop
• Writing: Microsoft Office Suite, WordPress, intermediate SEO knowledge
• AI: ChatGPT and Copy AI
• Project management: Wrike, Trello, Asana, Monday
• Social media management: Hootsuite
• Email marketing: MailChimp, My Emma
• Able and willing to learn new software very quickly

Soft skills

• Creativity
• Written and verbal communication
• Time management
• Giving & receiving constructive feedback
• Continuous learning and growth mindset
• Teaching others

Projects

Review my whole portfolio or check out some of my B2B SaaS blogs:

HR

• Aligning Benefits and Communications with DEI Goals
• The Rise of the 4-Day Work Week (and What it Means for your HR Team)
• 2022 Changes that will Affect your Benefits Strategy

Healthcare

• Remote patient monitoring for chronic conditions
• How age tech is the next wave of healthcare
• Creating empathy through technology for the aging population

Contact me