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Creating content that stands out is never easy. It takes a lot of time and effort to create quality content that adds value to the lives of your consumers. But if you want to decrease your content stress and headaches, you’re in the right spot.

I specialize in business-to-business (B2B) marketing, especially within the Human Resources (HR) technology industry. I also create content related to marketing, the supply chain, and healthcare. Although I excel in the B2B landscape, I also have business-to-consumer (B2C) clients as well. I have created B2C content in the fields of healthcare, HR, fashion, and events.

Here are some of the projects I work on:

✔️ SEO-optimized blogs & website copy
✔️ Social media campaigns
✔️ Attention-grabbing graphic designs (postcards, sell sheets, and other printed marketing collateral)
✔️ Product descriptions
✔️ Marketing content strategy
✔️ Email campaigns

Keep reading to see what work experiences I have to offer!

Relevant Work Experience

Marketing & Communications Coordinator at Craig Ranch Fitness + Spa

• Interviewed experts and performed research to craft compelling, original blog content that embodied the voice of the brand and inspired our audience.
• Wrote journalistic articles, interviewing coworkers and members, in order to create Seasonal Guides, while also designing the layout.
• Created intriguing B2C copy that converts and eye-catching graphics for social media posts, e-mail campaigns, press releases, club signage, and flyers.
• Ensured success of all marketing projects and initiatives, including video production, website nurturing, bulk mail, and other collateral marketing material.
• Contributed to every aspect of the company’s impactful digital marketing strategy, working closely with the Digital Ad and SEO teams, as well as departmental leaders.
• Tools used: WordPress, WIX, Canva, Adobe, Yoast, MyEmma, and Trello.

Content Writer at Smart Training

• Wrote marketing content for Smart Training’s website, product descriptions, emails, marketing copy, social media posts, video scripts, and newsletters.
• Created SEO-optimized blog posts. Optimized and edited blog posts written by other employees.
• Interviewed experts and performed research to ensure that brand reputation and credentials were upheld.
• Planned an SEO strategy, managed the marketing calendar, and ensured marketing material aligned with business-to-business best practices.

WORD Studio Peer Tutor at St. Lawrence University

• Completed a semester-long class in order qualify as a tutor at the WORD Studio.
• Tutored my peers in all aspects of communication, including written, oral, and visual projects.
• Helped with argumentation, critical analysis, organization, style, grammar, design, and citations.

Communications Intern at St. Lawrence University

• Conducted interviews and research to write informative and journalistic articles for the University to appear in news alerts, magazines, and blog posts.

Tanner Fellow at St. Lawrence University

• Created a descriptive bibliography of books about canoes in Special Collections in Owen D. Young Library with Paul Doty.

Education

Bachelor of Arts – English and Environmental Studies Combined at St. Lawrence University. Graduated Cum laude with a 3.5 GPA.

Works Published

PROSE & CREATIVE NONFICTION

• “Thanksgiving” in Train River COVID-19 poetry anthology, yet to be released
• “Bare Necessities” in Tiny Spoon, 2020
• “Climate Anxiety to Climate Denial” in Honey & Lime Literary Magazine, 2020

LITERATURE REVIEWS

• “Black Mirror and Posthumanism: What is Humanity?” in Underground Journal, 2019
• “Ecocentric and Anthropocentric Environmentalism: Atwood’s Critique of Specialization” in St. Lawrence Review, 2019
• “Thoreau’s Political Activism: The Construction of Unconventional Masculinity” in St. Lawrence Review, 2017

POETRY

• “Solar Envy” in Laurentian Magazine, 2019

JOURNALISM

• “Irish Duo to Explore Environmental Fragility” in University News, 2019
• “Planting the Seeds of Connection Across Generations” in St. Lawrence University Magazine, 2019
• “Fostering The Next Generation of Care at Home and Away” in St. Lawrence University Magazine, 2019

Need an experienced content creator?

If you’re interested in hiring me to help your organization create content, please fill out the form below!