Katherine A. Palmer

Katherine A. Palmer

Creative, detail-oriented content marketing coordinator

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  • July 12, 2022

    Creating a Personal Brand: Easily Pivot in your Career Down the Road

    Creating a Personal Brand: Easily Pivot in your Career Down the Road

    Don’t create content only about what you do. Create content about WHO YOU ARE.

  • July 6, 2022

    My Top Tips for Freelance Writers

    My Top Tips for Freelance Writers

    It’s been officially one year since I’ve began freelancing. I wanted to share my top tips for freelance writers. Hopefully this blog post acts as the helpful friend I wish I had when I began freelancing.

  • July 5, 2022

    Why is Thought Leadership Content Important?

    Why is Thought Leadership Content Important?

    38% of senior executives were turned off by thought leadership content because it was difficult or boring to read. Since thought leadership content is so essential to developing your brand, you need to invest in a great writer.

  • July 1, 2022

    Service pages

    Service pages are a great way to shine a light on your business’ best qualities. I can help by writing your service pages in your brand’s tone and voice.

  • July 1, 2022

    Monthly messaging plans

    Your marketing messaging plan is your roadmap to success. Let me lead the way.

  • July 1, 2022

    Thought leadership

    I know you have amazing ideas that would benefit others—you just don’t have the time to write them. Let’s work together so you can share your ideas through thought leadership.

  • July 1, 2022

    Email content creation

    I’m on a mission to empower business owners like you get more customers, leads and clients—without having to work longer hours. I do this by planning and creating your email campaigns, uploading them into the software, and automating the schedule.

  • June 30, 2022

    Entrepreneurship & Spirituality: Using Manifestation to Level up your Business

    Entrepreneurship & Spirituality: Using Manifestation to Level up your Business

    Of course, your entrepreneurial game plan is essential. Knowing how to get started is essential. But so is a mindset shift.

  • May 31, 2022

    Blog Authors & SEO: How to Navigate Ghostwriting

    Blog Authors & SEO: How to Navigate Ghostwriting

    When you’re creating content, you want people to find it. But what’s the blog author have to do with SEO? And how should businesses navigate ghost writing?

  • May 24, 2022

    5 Tools to Streamline Marketing Efforts

    5 Tools to Streamline Marketing Efforts

    To help you avoid feeling overwhelmed, we’ve created this blog to share 5 tools to help you improve your ability to manage your workload. Marketing is hard, so let’s make it easier.

  • May 17, 2022

    How the Best Marketing Designs are Made

    How the Best Marketing Designs are Made

    What’s the difference between an average marketing design, and a brilliant one? A good designer will tell you: It’s their ability to think like the audience.

  • May 10, 2022

    A Marketing Guide to Hiring Freelance Writers

    A Marketing Guide to Hiring Freelance Writers

    It’s smart to consider freelance writers to not only handle the writing, editing, and proofreading, but also to get content creation off your plate entirely—so you have time to focus on the other aspects of your business.

  • May 3, 2022

    8 Traits to Look for When Hiring a Content Marketer

    8 Traits to Look for When Hiring a Content Marketer

    A bad hire can cost a large amount of money and set the company back by quite a bit. With this guide, you will know what to look for when hiring someone to do the job.

  • April 26, 2022

    5 Habits of Highly Effective Writers

    5 Habits of Highly Effective Writers

    If you want to become a better writer, then you need to develop habits that will help you achieve your goals. This list of habits will help you create a writing routine that ensures you’re taking your writing career to the next level.

  • April 19, 2022

    Social Media: How to Implement Creative B2B Marketing Ideas

    Social Media: How to Implement Creative B2B Marketing Ideas

    Everyone (who is involved in social media anyway) gets stuck with a creative block now and then. This blog post is designed to give you great ideas for B2B marketing on social media.

  • April 12, 2022

    Struggling to Develop Your Marketing Personality? Here’s What To Do

    Struggling to Develop Your Marketing Personality? Here’s What To Do

    Your company’s voice is the personality behind your communications, like a friend you can always rely on. It’s what makes you sound like you.

  • April 4, 2022

    Why Empathy is the Backbone of Marketing

    Why Empathy is the Backbone of Marketing

    Marketing isn’t easy. It’s a balance of speaking to the right people at the right time, and doing so in a way that captivates and connects.

  • March 20, 2022

    How to Market your Freelance Writing or Content Marketing Business

    How to Market your Freelance Writing or Content Marketing Business

    The reason most freelancers struggle to market themselves is because most freelancers aren’t thinking about themselves as a brand.

  • March 17, 2022

    Your Ultimate Guide: B2B Marketing on LinkedIn

    Your Ultimate Guide: B2B Marketing on LinkedIn

    LinkedIn is a great tool to leverage for B2B marketers. Read this blog post to learn how to market effectively on the platform.

  • September 16, 2021

    Freelance Writing: How it Expanded my Entrepreneurial Mindset

    Freelance Writing: How it Expanded my Entrepreneurial Mindset

    After freelance writing for a few weeks, I understand why so many others have quit their jobs.

  • August 19, 2021

    What’s the Difference Between Content Writing and Copywriting?

    What’s the Difference Between Content Writing and Copywriting?

    Content writing builds brands, copywriting sells. Read to learn more about the difference!

  • January 15, 2021

    Bare Necessities

    Bare Necessities

    Next time you see a bee, think of all the times they filled your belly with food. Think of what life would be like without them—think of how lifeless this place would be.

  • September 12, 2020

    5 Reasons to Major in Environmental Studies

    5 Reasons to Major in Environmental Studies

    Throughout this post, I will be explaining an environmental major to you, while at the same telling you why you should major in it.

  • July 12, 2020

    Is Anthropocentrism or Ecocentrism Better for the Environment?

    Is Anthropocentrism or Ecocentrism Better for the Environment?

    Research has proved that anthropocentrism promotes pro-environmental behaviors just as effectively as ecocentrism.

  • April 17, 2020

    Public Speaking & Presentations: A Quick Crash Course

    Public Speaking & Presentations: A Quick Crash Course

    What if I told you: there’s a really easy formula to giving presentations. You can use the same formula for any presentation you give. Read to find out more!

  • March 30, 2020

    Taking Care of Succulents

    Taking Care of Succulents

    Let’s get one thing straight first: you do need to take care of your succulents. If you follow my instructions, your succulents will not only live, but they will constantly thrive with new growth. Sunlight The photo above was taken on a warm, sunny day on my porch in Dallas, TX. I mention my location…

  • March 27, 2020

    Essay Outlines Made Easy: How to Write Them

    Essay Outlines Made Easy: How to Write Them

    If you spend a lot of time on your outlines, you don’t have to spend as much time on your essays later. Here’s how to write the perfect outline.

  • March 27, 2020

    Climate Anxiety to Climate Denial

    Climate Anxiety to Climate Denial

    Maybe one day I will be mentally strong enough to go for that law degree, or to make a difference in some other way. Maybe one day I’ll be able to at least write one decent poem about it.

  • March 27, 2020

    How to Construct the Perfect Thesis Statement

    How to Construct the Perfect Thesis Statement

    Thesis statements are daunting, but they’re the backbone of your essay. Here’s how to write the perfect thesis statement.

  • March 27, 2020

    Introductions and Conclusions: They’re just Triangles

    Introductions and Conclusions: They’re just Triangles

    Today, we’re talking about my favorite paragraphs—the most important, the ones that will make or break your paper—the introduction and conclusion.

  • February 28, 2020

    Black Mirror and Posthumanism: What is Humanity?

    Black Mirror and Posthumanism: What is Humanity?

    Through its portrayal of posthumanism, Black Mirror encourages viewers to rethink the way we perceive humanity and the world around us. 

  • February 25, 2020

    Biofuels: The Myth of Carbon Neutrality

    Biofuels: The Myth of Carbon Neutrality

    We deal with myths on a daily basis, but this myth has got to be the worst: that biofuels are carbon neutral. It’s detrimental to the world if educated environmentalists believe this myth and argue in the favor of biofuels in debates of how we should transition to being a carbon neutral society. I won’t…

  • February 20, 2020

    Solar Envy

    Solar Envy

    “Solar Envy” is a poem inspired by eclipse glasses.

  • February 20, 2020

    Ecocentric and Anthropocentric Environmentalism: Atwood’s Critique of Specialization

    Ecocentric and Anthropocentric Environmentalism: Atwood’s Critique of Specialization

    Atwood is essentially critiquing specialization, even within the realm of environmental studies.

  • February 19, 2020

    Music & Climate Change

    Music & Climate Change

    “The Coral Suite” is an evocative sequence of Irish tunes that mirrors the life cycles and natural processes that occur within coral reef ecosystems.

  • February 19, 2020

    Planting the Seeds of Connection Across Generations

    Planting the Seeds of Connection Across Generations

    Along with fostering a respect for the materials and resources in the ceramics studio, students are learning about the overlap of art and environmentalism.

  • February 19, 2020

    Medical Philanthropy: A St. Lawrence Alumnus

    Medical Philanthropy: A St. Lawrence Alumnus

    “St. Lawrence has been good to me,” Higgins says. “It’s an experience I wouldn’t change for the world.”

  • August 27, 2019

    Descriptive Bibliography: Canoes in the Adirondacks

    Descriptive Bibliography: Canoes in the Adirondacks

    Reading this bibliography, you are the paddler. You can only get so far, you can only see so much. If you want to be the loon, you’ll have to read, or better yet see, the books in person.

  • August 27, 2019

    Thoreau’s Political Activism: The Construction of Unconventional Masculinity

    Thoreau’s Political Activism: The Construction of Unconventional Masculinity

    Thoreau constructs this new ideal of masculinity in order to aid society in abolishing slavery, but his texts reflect and perpetuate the racial biases that were held by society during his time.

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