Marketing is a key part of any business, but it’s easy to get bogged down in everything you have to do. Streamlining your marketing efforts is the best way to get more done in less time. There are many tools out there for digital marketers to streamline their efforts. So which ones should you use?
To help you avoid feeling overwhelmed, we’ve created this blog to share 5 tools to help you improve your ability to manage your workload. Marketing is hard, so let’s make it easier.
5 tools to streamline your marketing efforts
Here are 5 tools to decrease the amount of time you spend on marketing.
1. Project management tools
A project management tool can keep the whole team on track! It lets you create projects, assign tasks, and keep track of progress all in one place. The beauty is that you can customize this tool as little or as much as you want. You can choose from a bunch of different templates that might fit with your workflows, or you can build projects from scratch if you’d prefer.
Either way, a project management tool makes it easy to see what everyone’s working on at any given moment so they don’t have to spend time filling each other in on where they left off. It helps marketers easily manage their tasks, and alerts managers when they complete tasks.
Some common examples include Asana (my personal favorite), Monday.com, Trello, and Microsoft Teams (which also allows for video chatting). No matter which one you pick, it’s guaranteed to help teams collaborate. Plus, it helps individual marketing creators manage their own projects.
2. Google analytics
This tool allows marketers to track website traffic and analyze data which can be used for future marketing campaigns. It’s great for seeing how much traffic is coming from social media sites like Twitter or Facebook. It’s also great for finding out where people spend most of their time on your site, so that you can optimize it accordingly.
You can also use Google analytics to create ads. Using the tool, you will be able to optimize your ads for maximum ROI. Google analytics gives you advanced statistics on what your viewers are doing and how they are reacting to your ads. This is important because it helps you understand if your ad is working or not, so you can make adjustments to it that will make it more effective.
You can also use google analytics to target specific demographics. There are many different ways that you can use this feature, such as by age group or location. For example, if your ad is targeting people between the ages of 18-35 then you should focus on that age group because they are more likely to buy from you than someone who is older than 35 years old.
Aside from ads, you can use Google’s keyword ad planner tool to improve your ad strategy. This helps you determine whether or not you want to add certain keywords into your strategy. If the keyword has very little competition and a high search volume (meaning lots of people are searching for it), then it may be worth adding it to your strategy. If there are too many searches and not enough results, though, then it might not be worth paying for advertising on those terms.
Overall, Google’s tools will make your life much easier.
3. Social media management tools
When you’re creating social media content, the inspiration often comes in waves. You don’t want to be dragged down by the tedious process of constantly posting on social media manually.
Social media management tools allows you to access multiple social media accounts from one interface. It allows you to schedule posts in advance or even schedule them based on when your followers are online most often. The tool will automatically post your posts whenever you schedule them to go live.
Many social media scheduling tools also provide analytics related to your posts so that you can see what’s working (and what’s not). Good social media scheduling tools include Hootsuite and Buffer. Buffer has a great free option if you’re a small business owner on a tight budget.
4. Email platforms
Email tools are another great way to save time and automate the marketing process. Email platforms can help you save time by using pre-made templates that you can customize to fit your brand, so you don’t have to waste precious hours designing from scratch. These platforms allow you to create and send emails from one central dashboard.
Email platforms can also help marketers save time by making it easy to segment customers based on data such as purchase history and demographics, allowing marketers to send customized messages that will resonate with specific groups of customers. This makes marketing more effective because recipients are more likely to be interested in the offers being sent—and less likely to unsubscribe or delete them before even opening.
Marketers often have a huge to-do list, which means they need help getting things done efficiently and in an orderly manner. Email automation tools provide marketers with the ability to set up workflows that assign tasks to the proper team members, send out timely get their tasks done faster. These systems can save marketers hours every week!
Some great examples of email platforms include Mailchimp and Emma.
5. Design tools
Design tools cut down the time it takes to create eye-catching visuals.
There are lots of different options available, but my favorite is Canva. It’s a user-friendly platform with a drag-and-drop interface that makes designing everything from social media graphics to book covers insanely simple—even if you don’t have any design experience. You can choose from professionally designed templates and just swap out the text or upload your own images, all within minutes.
Plus, you can use the same template over and over again, so you’ll never have to worry about spending hours designing graphics from scratch each time you want to promote a new blog post or product launch. You can also use the templates that Canva provides. It’s very specific: You can design anything from LinkedIn posts to marketing postcards on the tool.
Using these tools will cut down on the time it takes for you to design your ads, blog posts, and other content.
Sometimes it seems like the marketing team is one of the hardest working groups in any business. From tracking down leads to staying on top of social media trends and monitoring analytics, it can feel like there are a lot of obstacles to overcome when you work in marketing. But hopefully, this blog post helped you understand how to streamline your efforts to decrease time wasted on tedious tasks!
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